Tag Archive | "Dora Akinyuli"



The nation’s image has been dented by the recent film and advert of Sony Corporation.
 Of late, Nigerians have attracted bad press in Europe, America and other foreign countries because of mistruths, half truths and deliberate distortion of the truth.

 This might partly explain why the government embarked on the rebranding project.

 President Umaru Yar’ Adua’s administration efforts to rebrand Nigeria were unveiled early this year by the Minister of Information and Communications, Professor Dora Akunyili in Abuja.

 A blockbuster Sci-fi movie which caricatures Nigerians as gangsters and cannibals and a Sony Play station advert which implies that Nigerians are fraudsters have infuriated a government battling to improve the country’s image.

 South African film “District 9” which has topped the UK box office for two straight weeks and ranked in the top 10 in North America is an allegory on segregation and xenophobia, with alien life forms in a township set in Johannesburg.

 None of the groups shown comes out particularly well, but the Nigerians are portrayed as gangsters, cannibals, pimps, and prostitutes while their leader’s name is pronounced Obasanjo – the same as that of Nigeria’s former President.  Nigeria has banned cinemas from showing it.

 When somebody calls you a bad name, and you do nothing about it, others will join and it will stick.

 The sociological diagnosis of Nigerians by Sony Corporation is provocative, deplorable and unacceptable.

 Professor Akunyili reacted immediately, requesting that the advert be taken out of circulation and demanded an apology that will gather the kind of prominence the advert had.

 To add insult to injury, and as contempt for the great nation of Nigeria and her good people, Sony apologized on its website, “to some members of the Nigerian community”.

 Professor Akunyili quickly responded and told Sony to rewrite the apology to the government and the good people of Nigeria.

 There is no doubt that Sony disrespects Nigeria and does not care about the Nigerian market or why will it refer to the people as uneducated, less human and pathologically backwards as depicted in their latest movie called ‘District 9” – another misrepresentation by Sony.

 Sony has been making huge sales of its products in Nigeria since independence.  Infact, Nigeria is the largest consumer of Sony products in Africa, south of the Sahara, north of river Limpopo.

 Sony probably thinks that Nigeria is a small insignificant African country, where people are illiterates and cannibals as ignorantly and wrongly portrayed in the film.

 Rather strangely, Nigerians all over the world don’t see anything wrong with the insult of the country and embarrassment of her citizens by Sony.  It is regrettable that they are not reacting and responding angrily to Sony’s advert.

 Sony Corporation in the advertisement to promote its play station 3 (PS3) game, shows a man talking about the PS3 and how it can be gotten from the internet at a cheap price and that “you cant believe everything you read on the Internet otherwise, I’d be a Nigerian millionaire by now.”

 I am neither amused nor amazed by the daring temerity with which Sony vilified Nigerians with impunity.  If anything, I am enraged.

 Consequently, I call on all Nigerians to rise and join the government in resisting those who do not mean well for the country.

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