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The nation’s image has been dented by the recent film and advert of Sony Corporation.

 Of late, Nigerians have attracted bad press in Europe, America and other foreign countries because of mistruths, half truths and deliberate distortion of the truth.

 This might partly explain why the government embarked on the rebranding project.

 President Umaru Yar’ Adua’s administration efforts to rebrand Nigeria were unveiled early this year by the Minister of Information and Communications, Professor Dora Akunyili in Abuja.

 A blockbuster Sci-fi movie which caricatures Nigerians as gangsters and cannibals and a Sony Play station advert which implies that Nigerians are fraudsters have infuriated a government battling to improve the country’s image.

 South African film “District 9” which has topped the UK box office for two straight weeks and ranked in the top 10 in North America is an allegory on segregation and xenophobia, with alien life forms in a township set in Johannesburg.

 None of the groups shown comes out particularly well, but the Nigerians are portrayed as gangsters, cannibals, pimps, and prostitutes while their leader’s name is pronounced Obasanjo – the same as that of Nigeria’s former President.  Nigeria has banned cinemas from showing it.

 When somebody calls you a bad name, and you do nothing about it, others will join and it will stick.

 The sociological diagnosis of Nigerians by Sony Corporation is provocative, deplorable and unacceptable.

 Professor Akunyili reacted immediately, requesting that the advert be taken out of circulation and demanded an apology that will gather the kind of prominence the advert had.

 To add insult to injury, and as contempt for the great nation of Nigeria and her good people, Sony apologized on its website, “to some members of the Nigerian community”.

 Professor Akunyili quickly responded and told Sony to rewrite the apology to the government and the good people of Nigeria.

 There is no doubt that Sony disrespects Nigeria and does not care about the Nigerian market or why will it refer to the people as uneducated, less human and pathologically backwards as depicted in their latest movie called ‘District 9” – another misrepresentation by Sony.

 Sony has been making huge sales of its products in Nigeria since independence.  Infact, Nigeria is the largest consumer of Sony products in Africa, south of the Sahara, north of river Limpopo.

 Sony probably thinks that Nigeria is a small insignificant African country, where people are illiterates and cannibals as ignorantly and wrongly portrayed in the film.

 Rather strangely, Nigerians all over the world don’t see anything wrong with the insult of the country and embarrassment of her citizens by Sony.  It is regrettable that they are not reacting and responding angrily to Sony’s advert.

 Sony Corporation in the advertisement to promote its play station 3 (PS3) game, shows a man talking about the PS3 and how it can be gotten from the internet at a cheap price and that “you cant believe everything you read on the Internet otherwise, I’d be a Nigerian millionaire by now.”

 I am neither amused nor amazed by the daring temerity with which Sony vilified Nigerians with impunity.  If anything, I am enraged.

 Consequently, I call on all Nigerians to rise and join the government in resisting those who do not mean well for the country.

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The world is going through a global economic crisis but African countries have remained relatively unaffected by the first round of the crises.
In a write-up for Gateway Nigeria, Naija4ever, started that “Nigeria’s economy grew by 5% last year despite the Niger Delta crisis and the epileptic power supply. Why am I not surprised?
With this kind of economic growth, I cannot but agree that the attainment of vision 2020 by the federal government is possible, when the country hopes to become one of 20 top economies in the world.
The Central Bank of Nigeria gave the nations economy a clean bill of health with the domestic macroeconomic environment remaining resilient in 2008 despite continuing global economic melt down.
Financial experts say the economy is likely to remain insulated from the adverse effects of global financial crises because of limited exposure of our financial institutions to the global financial markets and the underlying cause of the crises.
Many things have been said and written about the country’s hyra-headed multifariously stunted economy. The economy is no doubt in dire straights.
Some aspects of the economy need urgent attention such as electricity, high prices of petroleum products, health care, food crises, insecurity, education, infrastructure, agriculture, Niger-Delta and employment.
Competence and confidence are fast losing ground in the country and in our people.
Surprisingly, economic and financial experts say the nation is a safe haven for investment.
Since Obasanjo’s tenure as president the only areas where growth were recorded were in the banking and telecommunications sector, but there are reports of likely explosion in other areas of the economy.
As much as we want to before optimistic about Nigeria, we are struck in the face by some brazen realities that it will be foolish to live in a false sense of grandeur. What business can anyone do with less than one hour of electricity a day? Anyway, there are those who can afford diesel for their generators.
Life however, becomes meaningless when the people abandon hope. Only emergency actions can ameliorate the extensive damage done to the psyche of Nigerians and the structure of the economy. The country’s natural and human resources have not been properly husbanded and deployed since independence in 1960.
Nigeria has come out tops in global surveys carried out on every negative indicator-poverty, human rights violation, life expectancy, transparency, government, science and technology, HIV/AIDS. Literacy, health, unemployment, violence and corruption.
Many people are thinking that the country would soon collapse.
Surprisingly, the highly credible Merrill lynch came out in November last year, with an economic survey, and the result is that Nigeria is the world’s safest economy, meaning the least vulnerable economic environment.

By this pronouncement, Nigeria may attract huge attention and investments. This is at a time when the USA, leads other countries in the risk zone including the UK, Euro zone, Bulgaria, Sweden, Hungary, Romania, South Korea, Switzerland and Australia.
Merrill Lynch came out in the economic survey that Nigeria, including Mexico, Philippines, Columbia, Egypt, Oman, Indonesia, Peru, China and Russia.
Merrill Lynch and Co, Inc is global financial services firm. Through its subsidiaries and affiliates, the company provides capital market services, investment banking and advisory services, wealth management, asset management, insurance, banking, and related financial service worldwide.
Merrill Lynch has its headquarter in New York City, and occupies the 34 stories of the Four World Financial Centre building in Manhattan. It survives on future studies and forecasts, and does not joke about it.
Nigeria should attract huge attention and investments. It is time for Nigerians abroad to come back home, and invest in the economy.

Nigeria is ripe for investment.

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Bank Anthony Way in the rain (Sink or Swim) *notice the Okada bus stop across the road (above).

Bank Anthony Way at Night

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